AUSTIN, Texas–(BUSINESS WIRE)–StitcherAds,
a global Facebook and Instagram Marketing Partner, today announces its
unified commerce solution that integrates retailers’ point of sale data
with Facebook’s offline API and new ad formats for driving in-store
purchases. Through StitcherAds’ new feature, which deconstructs the
complex relationship between social media ads and brick-and-mortar
buying behavior, retail marketers now have access to accurate,
identity-based data on how Facebook and Instagram ads impact in-store
revenue, allowing them to target offline purchases online.
for Marketers report states that “advanced attribution and marketing
mix modeling promise greater fidelity of spend analysis and
optimization, but bring their own cost and additional complexity.” Most
retailers lack in-house data scientists to break down this complexity,
which creates a need for a partner like StitcherAds to process and
report on in-store purchase data. By integrating data with Facebook to
match brick-and-mortar customers with corresponding Facebook users,
StitcherAds can determine which of these users saw and/or clicked on the
digital ads for the items purchased, influencing the in-store sale.
This purchase data is then automatically leveraged to optimize campaigns
that are focused on increasing foot traffic. StitcherAds is also able to
use the data for audience building, including retargeting in-store
customers and prospecting lookalikes of high value in-store customers
with best-selling products. In addition to increased brick-and-mortar
sales, retailers benefit from StitcherAds new capability by acquiring
advanced insights on in-store customer segments related to general
demographics, household income, spending behavior, and more.
Based on retailers’ early use of this new unified commerce feature,
StitcherAds has been able to effectively match in-store customer details
with Facebook users at accuracy rates of up to 93 percent. For some
retailers, StitcherAds’ new capability has attributed as much as 27
percent of all in-store customers to engagement with Facebook ads in the
previous 28 days. These retailers achieved these results with as little
as 5 percent of total ad budget dedicated to an in-store objective,
proving the upward potential of offline ad formats.
“Driving in-store traffic is no longer a television and print
advertisers’ game. Consumers live on their mobile devices, and we now
have the technology to validate that the ads you see on your newsfeed
are actually leading you into stores,” said Declan Kennedy, StitcherAds
CEO. “This data opens up endless opportunities for retailers to build
campaigns that convert across multiple channels. We’re excited to be at
the forefront of the unified commerce frontier and defining what it
means for the future of retail marketing.”
“StitcherAds is changing the digital advertising game for retailers in a
huge way. Having the ability to take in-store customer data and plug it
into Facebook’s infrastructure to measure, retarget and prospect new
audiences means increased revenue opportunities retailers haven’t even
begun to dream of,” said Tom Arrix, Managing Partner of Adjacency
Partners and former Facebook VP of Global Marketing Solutions.
“StitcherAds is leading the way into the future of marrying the offline
and online worlds, and the future is looking very bright.”
StitcherAds has been a Facebook Marketing Partner since 2010 due to its
specialization in ad technology and expertise in helping retailers in
North America and Europe drive customer acquisition and revenue growth.
StitcherAds works with a variety of retail, travel, and real estate
clients, including Finish Line, The Children’s Place, Hotels.com,
Homeaway, and Rentpath.
Founded in 2009, StitcherAds is a Facebook Marketing Partner helping
advertisers and agencies scale full-funnel performance marketing
campaigns on Facebook & Instagram. Since conception, StitcherAds has
empowered some of Facebook’s largest advertisers for eCommerce, retail,
travel, and real estate businesses worldwide, using data-fueled
automation to increase the revenue impact of their ad spend. The company
works on a hybrid service model, onboarding clients from fully managed
service to self-serve to ensure long-term success with their software.
As the first partner to launch dynamic ads and dynamic ads for travel on
Facebook, StitcherAds has been a leader in both speed and achievement in
direct response innovation. For more information about StitcherAds,
please go to www.stitcherads.com.
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