Press releases are an essential tool for getting the word out about either your own business or your client’s. And the good news is, you don’t need to be a PR pro to write one. When you’re managing your own public relations campaign[1], writing press releases should quickly become very natural to you. If you’ve got news about your product, service...
There’s a popular misconception that press releases no longer hold the value they once had for marketing and PR purposes. Although delivery and distribution channels have adapted to the Internet age, press releases have remained fundamentally unchanged. More importantly, they continue to offer opportunities for businesses to generate buzz about their products and brands. At Walker Sands, we believe in...
Press release examples : Our models This page presents different press release examples. We show you, through examples, what to do and what not to do! The best press release writing practices we recommend are available on this page. IntroductionCompanies design products : it’s complicated, uncertain and expensive work. There are two ways to introduce a new product to their...
When it comes to content, sometimes old school can be a good thing (namely, when it comes to old-school rap or Throwback Thursday on Instagram). But when it comes to your company’s public relations strategy[1], being old school isn’t advantageous for your business or your brand. Ten years ago, people still relied on morning papers for news.
READ MORE How to Write a Press Release [Free Press Release Template + Examples]
