Sometimes, a press release about your company’s new product launch, significant hire, or acquisition fails to pick up the coverage you were expecting. Journalists crave juicy stories and viral marketing campaigns, but standing out in a sea of conventional pitches is one of the biggest challenges for any public relations professional.
READ MORE 14 of the Best Public Relations Examples to Inspire Your Next Campaign
Video ads have skyrocketed in popularity over the past ten years, and this can largely be tied back to the 2011 John Lewis Christmas advert, The Long Wait[1]. With the release of that 90 second video, ads became less about the product and more about the story. Now, Christmas adverts from all brands are eagerly anticipated by excited members of...
If you operate a small business online, press releases will build brand awareness and drive visitors to your website. Advertising will produce the same results, but there the added prestige of having a third-party report your news. Writing a press release isn’t a skill most small business owners have, but it isn’t difficult. If you want coverage:Make Sure You Have...
Business[1] Start a Business[2] Small Business Marketing[3] Writing an Effective Online Marketing Press Release By Jan Zimmerman [4] Effective online business press releases don’t happen by accident. Companies with sophisticated web marketing staffs deliberately think through each element for impact. As always, be sure to Keep it short. A good maximum length is 400 words. Include a dateline. It should...
READ MORE Writing an Effective Online Marketing Press Release
