(Post updated: Dec. 13, 2017) Everyone loves a bargain. And when it comes to promoting your B2B press release[1], leveraging social media is perhaps the best and most economical way. A strong social media release strategy will help you to build relationships with customers and create brand recognition.
READ MORE 10 Shrewd Ways to Promote Your B2B Press Release in Social Media
Sometimes, a press release about your company’s new product launch, significant hire, or acquisition fails to pick up the coverage you were expecting. Journalists crave juicy stories and viral marketing campaigns, but standing out in a sea of conventional pitches is one of the biggest challenges for any public relations professional.
READ MORE 14 of the Best Public Relations Examples to Inspire Your Next Campaign
Video ads have skyrocketed in popularity over the past ten years, and this can largely be tied back to the 2011 John Lewis Christmas advert, The Long Wait[1]. With the release of that 90 second video, ads became less about the product and more about the story. Now, Christmas adverts from all brands are eagerly anticipated by excited members of...
If you operate a small business online, press releases will build brand awareness and drive visitors to your website. Advertising will produce the same results, but there the added prestige of having a third-party report your news. Writing a press release isn’t a skill most small business owners have, but it isn’t difficult. If you want coverage:Make Sure You Have...
