Undertone Online Ads Actually More Effective than Multi-Million Dollar Super Bowl TV Ad Campaigns

TEL AVIV, Israel & NEW YORK–(BUSINESS WIRE[1])–Perion Network Ltd.[2] (NASDAQ:PERI) announced today that Undertone[3], a leader in cross-platform synchronized digital branding for the world’s most prominent brands, unveiled the measurement results by System1 Research[4], a respected research organization and an Undertone partner. These results demonstrated Undertone’s measured online ad creative achieved higher year-round levels of performance versus most of the...

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How to Create the Perfect Viral Marketing Campaign to Promote Your Business

‘Going viral’ is something most (if not all) marketers and advertisers strive for. Either with an in-house team or with the help of a digital agency, brands all over the map brainstorm idea after idea to come up with the best and most creative content marketing plan that will get them trending. In other words, they bring viral marketing into...

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StitcherAds Announces Facebook Offline Integration for Retail, Bringing In-Store Sales Automation to Online Ads

AUSTIN, Texas–(BUSINESS WIRE[1])–StitcherAds[2], a global Facebook and Instagram Marketing Partner, today announces its unified commerce solution that integrates retailers’ point of sale data with Facebook’s offline API and new ad formats for driving in-store purchases. Through StitcherAds’ new feature, which deconstructs the complex relationship between social media ads and brick-and-mortar buying behavior, retail marketers now have access to accurate, identity-based...

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