IAS Holiday Shopping Data Shows Contextually Relevant Ads Will Be Key for Advertisers This Holiday Season

NEW YORK, Sept. 23, 2020 /PRNewswire/ — Integral Ad Science (IAS), the global leader in digital ad verification, today released results from its 2020 consumer study on holiday shopping habits. Key findings from the study show that this year consumers are relying on online shopping and digital ads to find the perfect gifts for their friends and families this holiday...

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CVS Pharmacy launches ad network for in-store, online campaigns

Dive Brief: CVS Pharmacy this week introduced a media network to sell advertising directly to marketers including consumer packaged goods (CPG) brands. The CVS Media Exchange (CMX) aims to help marketers reach consumers when they’re most ready to shop, Chainstore Age first reported[1]. The media exchange gives advertisers access to online and offline channels, including in-store ads and banners on...

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9 campaigns that show how mobile marketers pivoted in the pandemic during H1

Editor’s Note: This is part of a package examining the first half of 2020. Dive into key trends[1] and stats[2] from a transformative six months. At the top of 2020, we looked ahead to a year where mobile marketers would have to contend with the growing importance of TikTok, the debut of Quibi, the continued development of social commerce and...

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Best Free & Affordable Press Release Distribution Services

Distribution services help businesses get their press release in front of a wider audience. While there are a few options that are technically free, they are limited in their distribution, and often only publish your release on low-quality newswires. That said, there are a few effective ways to distribute your release for free or without a large budget. We’ll cover...

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