Category: Online Ads

Online Ads – OnlineAds.info

Direct publishers hit harder by coronavirus than programmatic specialists, study finds

Dive Brief: Nearly all (98%) media sellers, a category that includes publishers, media platforms and programmatic companies, believe ad sales for 2020 will be lower than their initial projections for the year as the coronavirus pandemic continues to affect revenue, according to a new study that the Interactive Advertising Bureau (IAB) shared with Marketing Dive. More than two-thirds (69%) of...

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New Outbrain Study Reveals Native Ads on Premium Publisher Sites are 44% More Trusted Than Ads on Social Platforms

LONDON–(BUSINESS WIRE)–Nov 20, 2019– Outbrain[1], the world’s leading discovery and native advertising feed for the open web, released today a new European study exploring the impact of native advertising formats on consumer trust. The study, produced by Outbrain in partnership with independent research agency Lumen, draws on the responses of over 900 consumers in the UK, France, and Germany, and...

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Taboola and Outbrain to Merge to Create Meaningful Advertising Competitor to Facebook and Google

NEW YORK–(BUSINESS WIRE[1])–Taboola and Outbrain, two digital advertising platforms, today announced that they have entered into an agreement to merge, subject to customary closing conditions. Both companies’ Boards of Directors have approved the transaction. The combined company will provide enhanced advertising efficacy and reach to marketers worldwide, while helping news organizations and other digital properties more effectively find growth in...

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Programmatic advertising for publishers & advertisers | District M

Bridging the gap between advertisers and publishers with District M’s programmatic advertising exchange. For Sellers Trusted programmatic advertising marketplace connecting to premium buyers. For Buyers Reach your campaign objectives thanks to an optimal working media ecosystem. Sell on our exchange district m’s global programmatic advertising exchange, DMX, connects publishers with premium buyers, allowing them to scale revenue, thanks to a...

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