Direct publishers hit harder by coronavirus than programmatic specialists, study finds
Dive Brief: Nearly all (98%) media sellers, a category that includes publishers, media platforms and programmatic companies, believe ad sales for 2020 will be lower than their initial projections for the year as the coronavirus pandemic continues to affect revenue, according to a new study that the Interactive Advertising Bureau (IAB) shared with Marketing Dive. More than two-thirds (69%) of...
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