Category: Online Ads

Dive Brief: Nearly all (98%) media sellers, a category that includes publishers, media platforms and programmatic companies, believe ad sales for 2020 will be lower than their initial projections for the year as the coronavirus pandemic continues to affect revenue, according to a new study that the Interactive Advertising Bureau (IAB) shared with Marketing Dive. More than two-thirds (69%) of...

LONDON–(BUSINESS WIRE)–Nov 20, 2019– Outbrain[1], the world’s leading discovery and native advertising feed for the open web, released today a new European study exploring the impact of native advertising formats on consumer trust. The study, produced by Outbrain in partnership with independent research agency Lumen, draws on the responses of over 900 consumers in the UK, France, and Germany, and...

NEW YORK–(BUSINESS WIRE[1])–Taboola and Outbrain, two digital advertising platforms, today announced that they have entered into an agreement to merge, subject to customary closing conditions. Both companies’ Boards of Directors have approved the transaction. The combined company will provide enhanced advertising efficacy and reach to marketers worldwide, while helping news organizations and other digital properties more effectively find growth in...

The Standard Media Index (SMI) has recognized Amazon[1] as the only major publisher in Canada to report ad revenue growth during COVID-19. The company has experienced a year-over-year increase of 43 per cent. Moreover, in May and June, Amazon was the lone Top Ten media owner to actually grow ad revenue by eight per cent. All other media owners experienced...