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Undertone Online Ads Actually More Effective than Multi-Million Dollar Super Bowl TV Ad Campaigns

TEL AVIV, Israel & NEW YORK–(BUSINESS WIRE[1])–Perion Network Ltd.[2] (NASDAQ:PERI) announced today that Undertone[3], a leader in cross-platform synchronized digital branding for the world’s most prominent brands, unveiled the measurement results by System1 Research[4], a respected research organization and an Undertone partner. These results demonstrated Undertone’s measured online ad creative achieved higher year-round levels of performance versus most of the...

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